So, here it is.
Our first blog.
We aren’t going to sugar coat it and say this new baby of ours is the most beautiful one to ever be born (but you can’t ever call a newborn ugly, just remember that!) but we are going to say that we’re proud.
Proud to announce our coming out party! Well, we’ve been out for a few years already but we’ve never had a real celebration. And this one isn’t going to be your average “wait until the parents leave for the weekend, invite over everyone you know (and some you don’t), trash your house and never be allowed another party” party.
No, no, no. Like I said, we’ve been around the block a few times. For those of you who have been hanging with us since the beginning, consider this our first meeting after summer and we came back as a new, more mature and sexier company (yes, why thank you, we have been working out).
This coming out party is the kind that starts out easy and leaves you with a feel-good feeling long after you get home. You talk about it with friends for weeks to come and you’re all asking when the next one is going to be.
Lucky for you, this party is just the beginning and we have a lot more to give.
Sorry, who are you?
So, for those of you who we haven’t met before, let’s do some introductions.
This is the part of the class where we stand up in front of you all and try to write our name on the board without spelling it wrong.
Hi, we’re GRIT. (Nailed it.)
Now, I know what you’re thinking and you’re right. We can’t possibly call ourselves by just one name, even Beyoncé and Sting once had to use their full names before they earned the right to claim a single word all to themselves.
So, for now, you can call us Mr. GRIT… actually GRIT Superfoods will do just fine. We already have a Mr. GRIT but we’ll introduce you to him later. It’s hard remembering lots of names in one go.
Still interested to know what we’re about? Excellent (and phew!). Let’s jump in.
Our Mission Statement
I’ve always found the phrase ‘Mission Statement’ brings images of hard-ass army generals pointing on a map, shouting instructions and balls of spit into your face.
Maybe that’s just me, and don’t get me wrong, we will use that side of us when we have some knowledge we know you need to know (you know?) But, for now, this is us speaking our truth to you with pinky promises all the way.
“To Improve Human Performance Through Science and Food.”
GRIT is here for you.
We lie awake at night and think of all the things your bodies need to function at 100% of your potential both mentally and physically because we know that the two are explicably linked.
Lucky for us, we’re a nutrition company.
This means that we have the knowledge, experience and know-how to put together everything you need in foods you can enjoy time after time.
Food is the best,
Food is great,
Nothing is sadder
than an empty plate.
We’ve been honest with you, so now it’s time for you to return the favour.
We both know that everyone once in a while (or twice in a day) you get a craving for something tasty. Maybe it’s a reward for crushing your workout. Or maybe it’s a reward for not crushing the face of that one guy who cut in line at the checkout after you definitely had eye contact and he knew exactly what he was doing but the checkout girl started serving him before you could say anything so all you could do was smile politely while you burned your rage into the back of his head with your inner thoughts (I’m so over it. I’ve had therapy. I feel great…Where’s my GRIT!?)
The Science (Here’s the part with all the smarts)
Unfortunately, almost all of the foods that you can grab to curb your cravings are full of artificial ingredients, chemical preservatives, and copious amounts of sugar and carbs.
Yes, even those protein bars you sometimes eat 3 of in one day. Especially those bars.
Unless you’re an ingredients snob like us, it’s likely that you’ve put your trust in a lot of companies that say they are helping your nutrition when in actual fact your “30g of Protein” also comes with nearly twice that amount of carbs, plus a load of chemicals and artificial ingredients that I can’t even spell or pronounce (ah, the smart stuff).
GRIT Science (GRITOLOGY, if you will)
Our products at GRIT leverage the latest research in nutrition and pharmacology to create food that gives your brain and body everything they need to operate at their best.
All of our products contain a unique combination of natural superfoods and science-backed compounds to serve their specific purpose.
Now that really was a mouthful, but when you buy GRIT that is exactly what you get:
A mouth, full of science.
(And that Sh*t tastes like crunchy rainbows!)
When you trust us enough to put us in your mouth (easy, tiger) you get a textural sensation and a taste explosion like you’ve never had. Here’s a glimpse of what we put in our gunpowder:
- Vitamin C, D and E
- Healthy fats
- Amino Acids
- MCT Oil
- Loads of other stuff you may or may not have heard of
As we grow up our basic education on nutrition is often surface deep but at GRIT we dive much, much deeper to bring you the stuff you don’t know you need.
Here’s the Best Part
Remember that party we had? Well, we’re having another one. Actually, it’s a few. More like a festival. And you’ve got a ticket. For Free.
That list of ingredients may sound like we know what we’re on about and might even look intimidating to read, but we are not just here to take you for a ride. We are here to give you the full VIP experience.
As we grow, you will grow.
As we learn, you will learn.
As we thrive, so will you.
Today is just to say hi and let you know that the new GRIT will be breaking down all the science behind our products in a way for you to understand through this blog and other platforms.
This way, you will know what your body needs, why it needs it and you will see that we are not here simply to shove protein down your throat and cash into our pockets.
Why do our bodies need vitamins?
And what the heck even is Collagen?
Let’s find out. Together.